DesignBridge’s Dog’s Bollocks Competition 2015

The Brief
To re-invent a famous brand in an innovative way.

My Response
I decided to re-design the branding, packaging and advertisements for Pritt Stick as I felt that the existing branding, though iconic, was outdated. The new designs aim to inspire a new generation of crafts people to ‘stick with it’ and complete unfinished craft projects, while retaining the iconic look and feel of Pritt Stick. The ‘Stick With It’ advertisements would be printed as lenticular images (as the audience walks past the poster they see it change from ‘before’ to ‘after’), encouraging the use of Pritt Stick to complete crafts projects.

I am now a proud owner of a Dog's Bollock Trophy as a result of coming runner up in this competition!

May 2015